As all were expecting, at last Indian Government started to make a serious note on the Departments which were incurring losses and was not in a position to shut them off. In this process, age old ICON, Indian Postal Department is also under the process of making a turn over, to surprise all "A total Turnover" including its Logo,Slogan and many more.Indian postal department has appointed O&M to devise a new logo and slogan, while McKinsey has been appointed to suggest revamp measures for India Postal dept. Termed Project Arrow, the initiatives involves turnaround of 500 post offices in two phases.The department is in the process of collating the National Address Database as part of the 11th Five Year Plan. Says S Samant, chief general manager for Business Development at the Department of Posts, “In this data we will not only have the person who is living in the house, what is the profession he is following and what is his age group. These are things our postman observes everyday. It’s for our internal purpose and we would also like to have a geo positioning of the data so that it will be an ideal repository for any kind of access”Like Google Earth the data will actually map the house you stay in. It would take a minimum of three years to collate this data. With a budget of Rs5 crore allocated this year, the database will re-direct mail when addresses change. ”It’s for our internal purpose and we would also like to have a geo positioning of the data so that it will be an ideal repository for any kind of access,” says Samant. Though there are no plans to make money out of this database at the moment, India Post is not altogether ruling out this possibility either.
Source : www.livemint.com